Talend

Talend

Three decades into the data revolution, we find ourselves asking an existential
question: What happened to the promise of customer 360?
The ability to get more customer data was supposed to fundamentally change the
relationship between customers and brands. Companies were going to be able
to offer targeted, meaningful engagements that would multiply average deal size
and slash time to close. Predictive algorithms would make it possible for brands
to give their customers everything they needed — before they knew they needed
it — sending customer loyalty and lifetime value (LTV) through the roof.