In this course, members learn from a financial tech organization that started data governance from scratch and delivered business value through strategic planning and user persona focus. Various use cases and examples for providing value through data to the marketing department and specific lines of business are explained through creative visualizations. Students will walk away with practical knowledge in the following areas:

• Beginning with Policies, Procedures, & Standards to Align with Metrics and Measures
• Building a Metadata Strategy to Assist in Domain and Subdomain Classification Real-life Examples and Advice of Data Governance Program
• Creating and Assisting Change Agents in the Business to Propel Data Governance Efforts Forward
• Adding Data Quality Service Levels to Increase Report Functions
• Gaining Buy-in from Stakeholders through Clear Messaging and Gamification