Actionable Strategies for Branding and Marketing Your Data Governance Program
In this course members learn how to successfully approach marketing and branding their data governance program. Building a brand and aligning to the stakeholders within an organization is a key component to gain traction for the growth of Data Governance activities. Out of the box approaches to receiving buy-in through social marketing is the focus of this course.
Begin your free trial and access unlimited DataQG courses
All courses and lessons available to DataQG members
In this course, members learn how to successfully approach marketing and branding their data governance program. Building a brand and aligning with the stakeholders within an organization is a key component to gaining traction for the growth of Data Governance activities. Out-of-the-box approaches to receiving buy-in through social marketing are the focus of this course. Students will walk away with practical knowledge and skills in the following:
- Implementing a Data Governance Program Brand
- 4 P’s of Social Data Governance Marketing to Align Within
- Data Governance “Stage-Maturity models” – When & how to market to them
- Building a Data Governance Brand to Promote Behavior Change in Individuals
- Data Governance Marketing Strategy and Roll-out, Social Marketing Campaigns that Align with Data Governance Activities
- Non-invasive vs Invasive Data Governance
- Planning, Targeted Messaging, and Ongoing marketing & branding activities
Begin your free trial and access unlimited DataQG courses
All courses and lessons available to DataQG members