Growing Data Governance Awareness

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Growing Data Governance Awareness

As data governance programs mature, growing engagement and awareness remain among the biggest challenges for data teams. Effective awareness campaigns can foster engagement across the organization to build a culture where data is treated as an asset. We will explore 6 methods of growing data governance awareness utilized by members of the DataQG Community.

Centralize Information

A centralized hub allows data citizens to easily access educational content, ask questions, and actively engage with the data governance program. Many organizations utilize SharePoint sites or intranet pages to host this content, while others invest in dedicated data enablement platforms specifically designed to drive traffic and participation. If information is scattered in multiple locations throughout the organization, it becomes very difficult to track engagement, monitor progress, and create a sense of community. Consolidating everything into one easy-to-find place improves accessibility for stakeholders and enables smooth information sharing and collaboration.

Create Short Videos

We have all sat through mandatory HR or compliance training. With limited mindshare, employees often do not have time to sit through lengthy training sessions to learn about data governance and enanblement. Short, bite-sized videos can be a great way to propvide education quickly. The data team can create videos covering tool adoption, data governance use cases, data literacy basics, or general program enablement. It is important to keep videos concise while including real examples that resonate with viewers.

Send Email Campaigns

Data governance newsletters distributed over email allow teams to easily share program insights, best practices, updates to the business glossary, announcements about upcoming educational events, and other training content. Leverage email marketing tools to carefully track open rates and link clicks, then use these metrics to optimize content and messaging over time. Make sure emails are relevant, incorporating recent data governance successes, business impact metrics, and recognitions. This keeps stakeholders engaged.

Showcase Improvements

Where possible, data teams should highlight before-and-after scenarios that showcase tangible data governance improvements, such as increased data quality, reduced duplication, higher accuracy, or new integration capabilities. Quantifying the business impact of these improvements makes them more compelling. Use visuals like infographics, before-and-after result snapshots, data quality scorecards, and trend charts. Include these visual transformations in videos, newsletters, and the central hub to grab viewers’ attention. Dramatic improvements are interesting and reinforce program value.

Host Groups and Meetups

Data governance teams can foster a sense of community through collaborative working groups organized around specific domains, subject areas, use cases, or even data quality. Consider marketing these as lunch and learn events, local meetup groups, or roadshows open to certain business units. A key goal is enabling cross-department collaboration, with the data team playing a crucial role to bring together people across silos to discuss topics relevant to their lines of business. Tap into employees’ intrinsic motivation to share knowledge on the importance of data governance

Recognize Contributions

Publicly acknowledge individuals who actively contribute to data governance success through formal recognition programs, gamification of data literacy learning, and spotlighting those who have led impactful data projects. Visibly celebrating contributions creates a sense of pride, motivation, and shared commitment to the data culture. Recognition reinforces desired behaviors and spreads them throughout the organization.

An effective awareness campaign employs multiple educational methods tailored to company culture and stakeholders. Continuously track engagement levels and refine approaches as needed. With collaboration, communication, and community, data governance participation grows. The DataQG platform provides a centralized learning experience for data governance professionals and data citizens. Growing involvement strengthens data governance to its fullest potential.